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| Danone: Leading Change by Rejigging Purpose? |
| 作者姓名：Tulsi Jayakumar, Surya Tahora |
| 商品類型：Case (Pub Mat) | 商品編號：W25287 |
| 出版日期：2021/10/22 | 內容長度：18 頁 |
In March 2021, faced with emphatic calls from a minority group of dissatisfied investors worried about Danone SA’s poor financial performance, Danone’s board of directors asked Emmanuel Faber, Danone’s chair and chief executive officer (CEO), to step down from his leadership position.<br><br>Danone had a long history of being a purpose-driven company, and Faber’s personal values mirrored the company’s values. Why did a historically purpose-driven .....more
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| Danone: Leading Change by Rejigging Purpose? - Teaching Note |
| 作者姓名：Tulsi Jayakumar, Surya Tahora |
| 商品類型： | 商品編號：W25288 |
| 出版日期：2021/10/22 | 內容長度：16 頁 |
Teaching note for product W25287.
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| Danone: Leading Change by Rejigging Purpose? - Student Spreadsheet |
| 作者姓名：Tulsi Jayakumar, Surya Tahora |
| 商品類型： | 商品編號：W25289 |
| 出版日期：2021/10/22 | 內容長度：227 頁 |
Spreadsheet to accompany product W25287.
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| BTS, K-Pop and the Hallyu: Creating Waves Softly |
| 作者姓名：Tulsi Jayakumar |
| 商品類型：Case (Pub Mat) | 商品編號：W25501 |
| 出版日期：2021/08/21 | 內容長度：20 頁 |
In May 2021, the South Korean boy band BTS beat out other international musicians for all four of the <i>Billboard</i> Music Awards for which they had been nominated. “Dynamite,” BTS’s top-selling song, was the band’s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements .....more
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| BTS, K-Pop and the Hallyu: Creating Waves Softly - Teaching Note |
| 作者姓名：Tulsi Jayakumar |
| 商品類型： | 商品編號：W25502 |
| 出版日期：2021/08/21 | 內容長度：16 頁 |
Teaching note for product W25501.
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| Google Play Store in India: Playing with Networks |
| 作者姓名：Tulsi Jayakumar; |
| 商品類型：Case (Pub Mat) | 商品編號：9B21M044 |
| 出版日期：2021/04/28 | 內容長度：16 頁 |
In October 2020, Google LLC (Google) found itself involved in a controversy with both the Indian government and the country’s developers of mobile applications (apps). Google announced that it would be enforcing its global policy that required app developers to pay a 30 per cent commission on all in-app purchases of digital goods bought on Google Play, the company’s digital distribution platform for app purchases. Google’s announcement drew particular .....more
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| Google Play Store in India: Playing with Networks - Teaching Note |
| 作者姓名：Tulsi Jayakumar; |
| | 商品編號：8B21M044 |
| 出版日期：2021/04/28 | 內容長度：18 頁 |
Teaching note for product 9B21M044.
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| iD Fresh Food: Scripting a Fresh Story - Teaching Note |
| 作者姓名：Tulsi Jayakumar; |
| | 商品編號：8B21M047 |
| 出版日期：2021/04/21 | 內容長度：12 頁 |
Teaching note for product 9B21M047.
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| iD Fresh Food: Scripting a Fresh Story |
| 作者姓名：Tulsi Jayakumar; |
| 商品類型：Case (Field) | 商品編號：9B21M047 |
| 出版日期：2021/04/21 | 內容長度：14 頁 |
In May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian breakfast .....more
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| Unilever’s Fair & Lovely In India: Fairness Matters - Teaching Note |
| 作者姓名：Tulsi Jayakumar; Jagdish Rattanani; |
| | 商品編號：8B21M001 |
| 出版日期：2021/01/14 | 內容長度：13 頁 |
Teaching note for product 9B20M001.
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